MKTG352 Digital Marketing Analytics
In this course, students will learn how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition. (Prerequisites: MATH104 or higher Math and MKTG339).
Notes
This course may be offered online through a consortium of accredited colleges and universities or in seat at Adrian College. Online instruction may be provided by faculty employed by partner institutions within the consortium, with technology and administrative support provided by Rize Education.
Oversight of courses offered through the consortium are reviewed and approved by Adrian College. Students register through Adrian College and receive academic credit from Adrian College.