MKTG350 Email Marketing

This course will teach students how to craft successful email marketing campaigns when targeting business or individual customers. Students will also learn how to use email campaigns for customer engagement and activation. (Prerequisites: MKTG230).

Credits

3

Prerequisite

Marketing (MKTG230)

Notes

This course may be offered online through a consortium of accredited colleges and universities or in seat at Adrian College. Online instruction may be provided by faculty employed by partner institutions within the consortium, with technology and administrative support provided by Rize Education.

Oversight of courses offered through the consortium are reviewed and approved by Adrian College.  Students register through Adrian College and receive academic credit from Adrian College.