MKTG351 Search Engine Optimization/Search Engine Marketing
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) help companies become more visible to customers. This course introduces students to optimization and how to use these tools to drive lead generation. (Prerequisite: MKTG230).
Notes
This course may be offered online through a consortium of accredited colleges and universities or in seat at Adrian College. Online instruction may be provided by faculty employed by partner institutions within the consortium, with technology and administrative support provided by Rize Education.
Oversight of courses offered through the consortium are reviewed and approved by Adrian College. Students register through Adrian College and receive academic credit from Adrian College.