MKTG301 Lifecycle and Email Marketing
Lifecycle marketing is essential for businesses to maintain continuous engagement with customers by tailoring content to their specific stages. Emails are crucial for creating direct, personalized communication that varies by lifecycle stage. In this course, you 'll learn to craft successful email campaigns within lifecycle marketing plans. By the end, you 'll build a marketing campaign that drives customers to take desired actions based on their lifecycle stage.
Prerequisite
Introduction to Digital Marketing (
MKTG100)
Notes
This course may be offered online through a consortium of accredited colleges and universities or in seat at Adrian College. Online instruction may be provided by faculty employed by partner institutions within the consortium, with technology and administrative support provided by Rize Education.
Oversight of courses offered through the consortium are reviewed and approved by Adrian College. Students register through Adrian College and receive academic credit from Adrian College.