MKTG400 Growth Marketing and Multi-channel Digital
In the real world, companies use multiple channels for marketing efforts. Campaigns are spread across social media, email, search, and more for maximum reach and engagement, leading to multi-channel strategies. In this course, you'll learn to create effective multi-channel marketing plans, considering the advantages and disadvantages of each platform. By the end, you'll produce a portfolio-worthy digital marketing campaign plan that utilizes multiple channels. (Prerequisites: MKTG100, MKTG300, MKTG301)
Prerequisite
Any of the following: Introduction to Digital Marketing (
MKTG100), Social Media Marketing (
MKTG339), Brand Awareness, and Engagement (
MKTG300), Lifecycle and Email Marketing (
MKTG301)
Notes
This course may be offered online through a consortium of accredited colleges and universities or in seat at Adrian College. Online instruction may be provided by faculty employed by partner institutions within the consortium, with technology and administrative support provided by Rize Education.
Oversight of courses offered through the consortium are reviewed and approved by Adrian College. Students register through Adrian College and receive academic credit from Adrian College.