2025-2026 Adrian College Academic Catalog

Bachelor of Science in Public Relations (120 Hours)

Essential Liberal Arts Courses (31 hours)

Required

CCC100Introduction to College Writing

3
CCC102Public Speaking

3
 
MATH100Mathematics for the Liberal Arts

4
Or
MATH101Intermediate Algebra

4
 
XXXX
Scientific Inquiry

4
XXXX
Experiential Learning

2

Great Conversation Series

Required

GCON110Great Conversation: The Meaning of Life

3
GCON120Great Conversation: Western Civilization

3
GCON130GCON130 - Great Conversation: Global Civilization

3
GCON140GCON140 - Great Conversation: Art

3
GCON150GCON150 - Great Conversation: What It Means to Be A U.S. Citizen

3

Public Relations Core (36 hours)

Required

COMM110Survey of Mass Communication

3
Or
COMM209Interpersonal Communication

3
 
COMM205Public Relations I: An Intro to Public Relations

3
COMM210Digital Media Production I

3
COMM218

3
COMM302Persuasion

3
COMM308Mass Media Criticism

3
COMM314Public Relations II: Campaign Writing & Management

3
COMM330Intercultural Communication

3
COMM360AI Copywriting and Digital Communication

3
COMM342PR Case Studies and Organizational Theory

3
COMM399Professional Internship

3
COMM422Capstone Experience in Communication Art

3

Public Relations Electives (9 hours)

Choose 9 hours from the following:

COMM109Beginning Media Performance

3
COMM245Strategic Communication & PR

3
COMM285Podcasting, Audio and Radio Production

3
COMM303Public Relations Tactics

3
COMM313PRush Creative

1
COMM317PR Performance and Production

3
COMM338Crisis Communication

3
COMM339Advanced Digital Media Production II

3
COMM416Topics in Communication Arts

3

Public Relations Cognates (12 hours)

Choose 12 hours from the following:

ART102Digital Foundations

3
ART219Typography

3
ART222Photo 1: Digital Cameras, Field Trips, Creative Editing, & Photo Sharing

3
ART228Introduction to Graphic Design

3
ART338Graphic Design- Digital Media

3
ENGL201

3
ENGL203Creative Writing

3
ENGL240Special Topics in Writing

3
ENGL303Advanced Writing

2
ENGL250Special Topics in Literature

3
ENGL299Experimental Course

3
EVNT290Event Planning Principles

3
JRNL238Introduction to Journalism

3
MKTG230Marketing

3
MKTG332Consumer Behavior

3
MKTG333Advertising & Promotions Management

3
MKTG338Brand Management

3
MKTG350Email Marketing

3
MKTG351Search Engine Optimization/Search Engine Marketing

3
MKTG352Digital Marketing Analytics

3
MKTG353Viral & Organic Growth

3

Note:

  • General elective credit hours will vary dependent upon the following degree requirements:
    • Must complete a minimum of 120 credit hours
    • Must complete a minimum of 30 credit hours of coursework at the 300 or 400-level
  • Courses requiring prerequisites and corequisites are noted on the course which can be found in the course description section of the catalog.