Bachelor of Science in Public Relations (120 Hours)

Program Outcomes

Develop and Apply Public Relations Strategies. This objective encompasses crafting strategic PR plans, creating digital and social media content for clients, and understanding PR principles in the digital age. It appears in multiple contexts, especially in COMM 314 and COMM 317, indicating its central role in PR education.

Enhance Public Speaking and Media Presentation Skills. This includes preparing for and managing media appearances, giving confident interviews (radio and television), and participating in press conferences. This objective is emphasized in COMM 317 and COMM 330, highlighting its practical importance.

Improve Writing Skills for Professional Communication. This covers writing press releases, creating effective media materials, and producing content for various platforms. This is a recurring theme, particularly in COMM 210 and COMM 317, demonstrating the foundational nature of writing in communication.

Build a Professional Portfolio and Prepare for Career Advancement. This involves creating a portfolio of work, reflecting on learning experiences, and understanding career opportunities. This is emphasized in COMM 422, showcasing the program's focus on practical career preparation

Essential Liberal Arts Courses (31 hours)

Required

Course Number	Course Title	Credits
CCC100	Introduction to College Writing	3
CCC102	Public Speaking	3

MATH100	Mathematics for the Liberal Arts	4
	Or
MATH101	Intermediate Algebra	4

XXXX	Scientific Inquiry	4
XXXX	Experiential Learning	2

Great Conversation Series

Required

Course Number	Course Title	Credits
GCON110	Great Conversation: The Meaning of Life	3
GCON120	Great Conversation: Western Civilization	3
GCON130	GCON130 - Great Conversation: Global Civilization	3
GCON140	GCON140 - Great Conversation: Art	3
GCON150	GCON150 - Great Conversation: What It Means to Be A U.S. Citizen	3

Public Relations Core (36 hours)

Required

Course Number	Course Title	Credits
COMM110	Survey of Mass Communication	3
	Or
COMM209	Interpersonal Communication	3

COMM205	Public Relations I: An Intro to Public Relations	3
COMM210	Digital Media Production I	3
COMM218	Introduction to Communication Theory	3
COMM302	Persuasion	3
COMM308	Mass Media Criticism	3
COMM314	Public Relations II: Campaign Writing & Management	3
COMM330	Intercultural Communication	3
COMM360	AI Copywriting and Digital Communication	3
COMM342	PR Case Studies and Organizational Theory	3
COMM399	Professional Internship	3
COMM422	Capstone Experience in Communication Art	3

Public Relations Electives (9 hours)

Choose 9 hours from the following:

Course Number	Course Title	Credits
COMM109	Beginning Media Performance	3
COMM245	Strategic Communication & PR	3
COMM285	Podcasting, Audio and Radio Production	3
COMM303	Public Relations Tactics	3
COMM313	PRush Creative	1
COMM317	PR Performance and Production	3
COMM338	Crisis Communication	3
COMM339	Advanced Digital Media Production II	3
COMM416	Topics in Communication Arts	3

Public Relations Cognates (12 hours)

Choose 12 hours from the following:

Course Number	Course Title	Credits
ART102	Digital Foundations	3
ART219	Typography	3
ART222	Photo 1: Digital Cameras, Field Trips, Creative Editing, & Photo Sharing	3
ART228	Introduction to Graphic Design	3
ART338	Graphic Design- Digital Media	3
ENGL203	Creative Writing	3
ENGL240	Special Topics in Writing	3
ENGL303	Advanced Writing	2
ENGL250	Special Topics in Literature	3
ENGL299	Experimental Course	3
EVNT290	Event Planning Principles	3
JRNL238	Introduction to Journalism	3
MKTG230	Marketing	3
MKTG332	Consumer Behavior	3
MKTG333	Advertising & Promotions Management	3
MKTG338	Brand Management	3
MKTG350	Email Marketing	3
MKTG351	Search Engine Optimization/Search Engine Marketing	3
MKTG352	Digital Marketing Analytics	3
MKTG353	Viral & Organic Growth	3

Four Year Plan

Fall - First Year

Course Number	Course Title	Credits
CCC100	Introduction to College Writing	3
COMM205	Public Relations I: An Intro to Public Relations	3
COMM110	Survey of Mass Communication	3
GCON	Great Conversation	3
MATH100-B	Basic College Mathematics with Applications	4

Spring - First Year

Course Number	Course Title	Credits
COMM/ELEC	Communication Elective	3
GCON	Great Conversation	3
CCC102	Public Speaking	3
COMM302	Persuasion	3
COMM/ELEC	Communication Cognate Elective	3

Fall - Second Year

Course Number	Course Title	Credits
COMM342	PR Case Studies and Organizational Theory	3
COMM218	Introduction to Communication Theory	3
COMM210	Digital Media Production I	3
SCI/ELEC	Scientific Inquiry	4
COMM/ELEC	Communication Cognate Elective	3

Spring - Second Year

Course Number	Course Title	Credits
COMM314	Public Relations II: Campaign Writing & Management	3
COMM360	AI Copywriting and Digital Communication	3
COMM/ELEC	Communication Elective	3
GCON	Great Conversation	3
COMM/ELEC	Communication Cognate Elective	3

Fall - Third Year

Course Number	Course Title	Credits
COMM330	Intercultural Communication	3
COMM/ELEC	Communication Elective	3
COMM/ELEC	Communication Elective	3
COMM/ELEC	Communication Cognate Elective	3
COMM/ELEC	Communication Cognate Elective	3

Spring - Third Year

Course Number	Course Title	Credits
COMM/ELEC	Communication Cognate Elective	3
COMM/ELEC	Communication Cognate Elective	3
COMM/ELEC	Communication Elective	3
GCON	Great Conversation	3

Fall - Fourth Year

Course Number	Course Title	Credits
COMM/ELEC	Communication Elective	3
GCON	Great Conversation	3
COMM399	Professional Internship	3
ELE/ELEC	General Elective	3
ELE/ELEC	General Elective	3

Spring - Fourth Year

Course Number	Course Title	Credits
COMM422	Capstone Experience in Communication Art	3
ELE/ELEC	General Elective	3
ELE/ELEC	General Elective	3
ELE/ELEC	General Elective	3
ELE/ELEC	General Elective	3

Note:

General elective credit hours will vary dependent upon the following degree requirements:
- Must complete a minimum of 120 credit hours
- Must complete a minimum of 30 credit hours of coursework at the 300 or 400-level

Courses requiring prerequisites and corequisites are noted on the course which can be found in the course description section of the catalog.