MGMT335 Business Strategy

This course provides students with a comprehensive understanding of business strategy—bridging traditional strategic management principles with modern, data-driven approaches powered by artificial intelligence (AI). Students will explore classical frameworks such as Porter’s Five Forces, the Resource-Based View, and SWOT analysis, while learning how AI and analytics are transforming competitive advantage, decision-making, and organizational design. Through case studies, simulations, and project-based learning, students will examine how leading firms leverage AI for market analysis, customer insight, operations optimization, and strategic forecasting. The course emphasizes critical thinking, ethical considerations, and the dynamic interplay between human judgment and machine intelligence in strategic decision-making. (Prerequisites: MGMT243)