Outcomes
Develop and Apply Public Relations Strategies. This objective encompasses crafting strategic PR plans, creating digital and social media content for clients, and understanding PR principles in the digital age. It appears in multiple contexts, especially in COMM 314 and COMM 317, indicating its central role in PR education.
Enhance Public Speaking and Media Presentation Skills. This includes preparing for and managing media appearances, giving confident interviews (radio and television), and participating in press conferences. This objective is emphasized in COMM 317 and COMM 330, highlighting its practical importance.
Improve Writing Skills for Professional Communication. This covers writing press releases, creating effective media materials, and producing content for various platforms. This is a recurring theme, particularly in COMM 210 and COMM 317, demonstrating the foundational nature of writing in communication.
Build a Professional Portfolio and Prepare for Career Advancement. This involves creating a portfolio of work, reflecting on learning experiences, and understanding career opportunities. This is emphasized in COMM 422, showcasing the program's focus on practical career preparation