Sport Management
Mission Statement
To guide the personal and professional growth of individual students in a supportive, student-centered learning environment that propels them into a successful sport management career.
The Master of Arts in Sport Management program can be completed in two years (nine credit hours per semester) for a total of 36 credit hours and is offered as an in-person, fully online, or hybrid program.
In the program, students receive an education that is immediately applicable to sport management careers yet still driven by advances in theory. For students interested in being a leader in the sport management field, critically analyzing complex problems, and using theory and research to identify and solve issues for sport organizations, then the program at Adrian College is the best option.
This program provides stimulating learning experiences and professional development opportunities to future leaders in the sport industry. Students will acquire an understanding of profits as well as people, learning to function as change-leaders in their teams or organizations. Instructors in the program are scholars with real industry experience.
Most courses include internships, assistantships, and class projects that require the student to investigate a problem and attempt to solve it through critical thinking.
Sport Management graduates will be able to:
- Demonstrate knowledge of current problems, trends, and issues in sport management in general and specifically in niche sport markets.
- Demonstrate knowledge of the core concepts of socio-psychological aspects of sport, the marketing of sport, and such specific aspects as promotions, public relations, advertising, and sales as they relate primarily to niche areas of the sport industry.
- Demonstrate ability to transfer theoretical knowledge into a practical application environment.
- Demonstrate knowledge and ability to create a marketing plan.
- Demonstrate knowledge of administration and leadership of sport facilities and events.
- Demonstrate knowledge of communication and relationship necessary in leadership.
- Understand and describe the need for continuing research in sport management.