Master of Arts in Sport Management (36 Hours)

Program Outcomes

Demonstrate knowledge of current problems, trends, and issues in sport management in general and specifically in niche sport markets

Demonstrate knowledge of the core concepts of socio-psychological aspects of sport, the marketing of sport, and such specific aspects as promotions, public relations, advertising, and sales as they relate primarily to niche areas of the sport industry.

Demonstrate ability to transfer theoretical knowledge into a practical application environment

Demonstrate knowledge and ability to create a marketing plan.

Demonstrate knowledge of administration and leadership of sport facilities and events.

Demonstrate knowledge of communication and relationship necessary in leadership.

Understand and describe the need for continuing research in sport management

Sport Management Core (18 hours)

Required

Course NumberCourse TitleCredits
SMGT510Sport Administration

3

SMGT511Sport Ethics

3

SMGT522Sport Marketing

3

SMGT523Leadership and Communication

3

SMGT531Sport History

3

 

SMGT569Practicum

3

Or

SMGT579Thesis

3

Sport Management Electives (18 hours)

Choose 18 hours required from the following:

Course NumberCourse TitleCredits
SMGT512Sport Sales

3

SMGT521Sport Law

3

SMGT533Sport and Gender

3

SMGT535Sport Issues

3

SMGT536Intercollegiate Sport

3

SMGT537Youth Sport

3

SMGT538Sport in Film

3

SMGT541Facility and Event Management in Sport

3

SMGT543Advanced Coaching

3

SMGT546Sport Finance

3

SMGT548Sport Psychology

3

SMGT550Advanced Topics in Sport Management

3