2025-2026 Adrian College Academic Catalog

Applied Bachelor of Business in Marketing (91-92 Hours)

Essential Liberal Arts Courses (31 hours)

Required

CCC100Introduction to College Writing

3
CCC102Public Speaking

3
 
MATH100Mathematics for the Liberal Arts

4
Or
MATH101Intermediate Algebra

4
 
XXXX
Scientific Inquiry

4
BUS498Capstone 2: Leadership and Professional Networking

2

Great Conversation Series

Required

GCON110Great Conversation: The Meaning of Life

3
GCON120Great Conversation: Western Civilization

3
GCON130GCON130 - Great Conversation: Global Civilization

3
GCON140GCON140 - Great Conversation: Art

3
GCON150GCON150 - Great Conversation: What It Means to Be A U.S. Citizen

3

Business Major Core (34 hours)

Required

ACCT203Principles of Accounting I

3
ACCT204Principles of Accounting II

3
BUS101Introduction to Business

3
BUS242Business & Professional Communications

3
BUS305Business Law I

3
BUS346Social, Political, and Ethical Issues in Business

3
BUS497

1
BUS498Capstone 2: Leadership and Professional Networking

2
ECON201Principles of Microeconomics

3
ECON202Principles of Macroeconomics

3
FIN310Managerial Finance

3
MGMT243Organizational Behavior

3
MKTG230Marketing

3

Business Major Cognates (6-7 hours)

Required

MATH104Finite Mathematics

3
Or
MATH115Pre-Calculus Mathematics

4
 
MATH204Elementary Statistics

3
Or
MATH314Theory of Mathematical Statistics

3

MATH115: Or higher Mathematics.

Marketing Core (18 hours)

Required

MKTG339Social Media Marketing

3

Choose 15 hours required from the following:

FASH378Luxury Brand Management and Marketing

3
MKTG331Marketing Research

3
MKTG332Consumer Behavior

3
MKTG333Advertising & Promotions Management

3
MKTG334Retailing

3
MKTG335Sales Management

3
MKTG337International Marketing

3
MKTG338Brand Management

3
SMGT362Sports Marketing

3

Note:

  • General elective credit hours will vary dependent upon the following degree requirements:
    • Must complete a minimum of 90 credit hours
    • Must complete a minimum of 20 credit hours of coursework at the 300 or 400-level
  • Courses requiring prerequisites and corequisites are noted on the course which can be found in the course description section of the catalog.