SMGT301 Distribution of Games
The role of a publisher in the games industry is to ensure that a game can get in front of its audience successfully. To do that, a publisher must consider a variety of distribution strategies and channels. This course will teach how publishers promote games and bring them to market. By the end of this class, students will be able to plan a game's launch and promotion. (Prerequisite: MGMT230 & SMGT111)
Prerequisite
Any of the following: Introduction to Games (
SMGT111), Marketing (
MKTG230)
Notes
This course may be offered online through a consortium of accredited colleges and universities or in seat at Adrian College. Online instruction may be provided by faculty employed by partner institutions within the consortium, with technology and administrative support provided by Rize Education.
Oversight of courses offered through the consortium are reviewed and approved by Adrian College. Students register through Adrian College and receive academic credit from Adrian College.