Master of Business Administration - Marketing (33 Hours)

Program Outcomes

Prepare students to synthesize, analyze, and integrate knowledge to solve complex problems and create Innovative solutions

Prepare students to communicate ideas effectively

Prepare students to seek quality information and generate new data through research.

Prepare students to consider the ethical implications of outcomes.

Prepare students to demonstrate broad thinking and global considerations of decisions.

MBA Marketing Core (30 hours)

Required

Course NumberCourse TitleCredits
ENGL590Thesis Writing

1

 

HCA584Human Resources and Operational Stategies

3

Or

MBA584Human Resources and Operational Strategies

3

 

MBA541Quality Management

3

MBA542Marketing and Consumer Relations

3

MBA543Finance and Accounting Principles

3

MBA546Disruptive Strategy

3

MBA560Thesis/Project I

2

MBA561Thesis/Project II

3

MKTG501Marketing Communication and Technology

3

MKTG502Strategic Communication Planning and Tactics

3

MKTG503Insights Development

3

MBA Marketing Electives (3 hours)

Choose 3 hours required from the following:

Course NumberCourse TitleCredits
HCA582Political Climate and Regulation

3

MBA523Leadership and Communication

3

MBA545Managerial Economics

3

MBA555Non-profit Management

2

MLC501Int Bus Culture: Germany, Japan and the Spanish Speaking

3