MKTG501 Marketing Communication and Technology

This course is designed to help students understand the value of marketing communication and how organizations can integrate technology to improve consumer outcomes. Students will explore numerous technologies used to communicate their marketing strategies across various online and offline channels, including but not limited to: Email marketing, CRM, SEO, QR codes, Google Analytics, HubSpot, Hootsuite, and others. Through real-world applications, students will learn how firms create value for customers and can integrate technology in delivering a better consumer experience.