SMGT301 Distribution of Games

The role of a publisher in the games industry is to ensure that a game can get in front of its audience successfully. To do that, a publisher must consider a variety of distribution strategies and channels. This course will teach how publishers promote games and bring them to market. By the end of this class, students will be able to plan a game's launch and promotion. (Prerequisite: MGMT230 & SMGT111)